Work
Ten selected case studies for big brands, then more projects in strategy, results and writing.
UNICEF Egypt
Arabic language review of Egypt's national Situation Analysis of Children reports.
Read the case studyMerck: Boushra
Fertility awareness reels that beat the organic benchmark by 39%.
Read the case studyAbbott (Exact Sciences): Cancer Guard
Launch funnel, sales page and lead magnets for the UAE launch of a cancer screening test.
Read the case studyAssalam International Hospitals
Monthly content and awareness campaigns for two hospital branches in Cairo.
Read the case studyAndalusia Medical Group
Led content for 7 websites: 62M impressions and 2M organic visits in 2022.
Read the case studyMinistry of Health and Population, Egypt
About 70 posts and a content calendar for 100 Million Healthy Lives.
Read the case studyZoetis: Al-Shamel
Campaign plan, slogan and content for a livestock antibiotic in Saudi Arabia.
Read the case studyLink: multi-brand content
SEO articles, social content and press releases for 8+ brands.
Read the case studyAl-Saif Express
About 240 posts and branch opening campaigns in 10 Saudi cities.
Read the case studyMevac, a Kemin company
Documentary and promotional video scripts in Arabic and English.
Read the case studyResults and strategy
Rawaq Nova Camp
1,512 leads and a ROAS of about 2.85 from a summer camp campaign.
V Gallery
Marketing plan, 14 ads and a content calendar for a furniture store in Egypt.
Advocates & Alnaqueeb
Brand identity, marketing plan and content strategy for a law firm in Kuwait.
Enigma Genomics
Email newsletters with a 15.1% open rate for a genetic testing company.
Cosmo Hub Clinic
Six-month marketing plan in English and Arabic for a Dubai clinic.
More work
Websiteey
450+ SEO articles for doctors and businesses.
Apex Educational Services
Content management, booklets and proposals.
Dr. Nahed Saleh and CreatePreneur
Full Arabic sales funnels and launch copy.
Dr. Maisaa Amam and Dr. Mazen Dayeh
Reel script programs: 100+ scripts.
Elegant Oryx Real Estate
Website copy for 20 pages in English and Arabic.
Vetport EMEA
Full website content for a B2B veterinary platform.
Eissa Abdullah
16+ psychology reel scripts.
Qurtoba Academy
Marketing plan, course ads and reports.
Academic editing
Theses and journal papers, edited and proofread.