Launch campaign for a livestock antibiotic in Saudi Arabia

Overview

Zoetis is a global animal health company. Al-Shamel is a trusted livestock antibiotic in Saudi Arabia, and the campaign had to speak to farmers and breeders in their own words.

What I did

• Campaign plan in two phases: awareness and nostalgia.
• Content calendar and social posts, for example "Trusted by Generations".
• Slogan options. Chosen line: الشامل.. يكفيك ويغنيك.
• SMS and WhatsApp messages for farmers.
• Promotional video script and translation.

Results

Work samples

• Campaign plan
• Slogan options
• Promotional video script

Full samples are available on request.