← All work Abbott (Exact Sciences): Cancer Guard
Launch funnel for a cancer screening test in the UAE
Overview
Cancerguard is a multi-cancer screening blood test from Exact Sciences, now part of Abbott. The UAE launch needed a full path from the first post to a booked test.
What I did
- Launch strategy and forecast.
- Social media plan for the pre-launch and launch phases, with all captions.
- Sales page copy.
- Three lead magnet guides, for example "One blood test, results you can act on".
- Telesales call flow and lead handling in the CRM.
Results
3lead magnet guides
5funnel stages: ad, guide, sales page, call, booking
Work samples
- Social media pre-launch and launch plan
- Lead magnet guide 1
- Telesales call flow
Full samples are available on request.