About
I graduated in pharmacy from Cairo University in 2013 and worked as a pharmacist, then as a medical account manager. There I found what I really enjoy: explaining medical facts in words people understand and trust.
I moved into content writing, then spent more than four years at Andalusia Medical Group. I started as a writer and became Content Head, leading 7 websites and 6 social platforms.
Next I worked in the UAE with Elegant Oryx Real Estate, then joined Lensika, a marketing agency in Dubai, as a copywriter. I became Operations Manager, and today I am the COO.
I studied Arabic at Dar Al-Uloom and I am now finishing an MBA. Pharmacy taught me accuracy, Arabic taught me the beauty of words, and business taught me that words must bring results.
How I work
Accuracy first
Especially in medical content, where a wrong fact can hurt.
Words serve a goal
Every piece has a clear goal that can be measured.
Deadlines are promises
I deliver on time, and right the first time where I can.
Brands I have written for
